Tasty Singapore is an initiative of International Enterprise Singapore, and promotes the best of local food and manufacturers to overseas markets. Besides being used as a collective brand identity for overseas trade shows and promotions, the Tasty Singapore logo is also used on products as a mark of excellence. Client: Tasty Singapore | Branding Agency: 360 […]
Client: Mediacorp | Branding Agency: Bonsey Design | Year: 2016
Tasty Singapore is an initiative of International Enterprise Singapore, and promotes the best of local food and manufacturers to overseas markets. Besides being used as a collective brand identity for overseas trade shows and promotions, the Tasty Singapore logo is also used on products as a mark of excellence. Client: Tasty Singapore | Branding Agency: 360 […]
People’s Action Party (PAP) has been the ruling party of Singapore since 1959. The party symbol is a combination of a blue circle with a blue lightning bolt and is well-recognised. In an election broadcast in 1959, Mr Lee Kuan Yew claimed the symbol “had become synonymous with consistency, honesty, firmness and action”. Mr Lee also understood the […]
Previously known as Singapore Sports Council (SSC), Sport Singapore (SS) is a statutory board under the Ministry of Community Development, Youth and Sports. It was founded in 1973 to promote sports and active lifestyle in Singapore. The SSC chief executive Lim Teck Yin gave the reasons for rebranding of Singapore Sports Council to Sport Singapore during a media […]
Unlike the Singapore Police shield which was heavily redrawn, Singapore Civil Defence kept theirs close to the original. Unfortunately, perhaps inspired by fellow home team brethren to get the shine on, the logo was similarly treated with excessive photoshop effects (gradients, bevel) Some missed opportunities will be tidying the bow (too christmas) and increasing visibility […]
Client: Singapore Police Force | Year: 2015 A shiny new logo from the men in blue. With new aggressive photoshop effects (the highlight on the shield is especially unfortunate), it feels more superhero than everyday heroes. A sense of tradition and authority also got lost in this update.
The Soup Spoon has an updated logo that feels more contemporary and fresh. The logotype is more crafted than the old, and the silhouette of the spoon in the “o” is a nice touch. However, the floral logo (made from spoons!) feels slightly forced. The rustic texture, while currently trending, is uninspired and unnecessary. Overall, […]
Client: WE Cinemas by Eng Wah | Year: 2011 | Agency: Unknown
Founded in 2003 as an independent airline, Tiger Airways is a low cost carrier headquartered in Singapore. It flies mainly to regional destinations in Southeast Asia, China and India out of Changi Airport. In 2013, Tiger Airways shortened its name and was rebranded as Tigerair, dropping its leaping tiger icon as well. With bold and […]
